Peet’s is setting up shop in Seattle, right smack dab in the middle of Starbucks’ home turf. Are they insane, or geniuses?
BayArea.com: Peet’s sets up shop on Starbucks’ Turf
“We’re going to eat their lunch,” said David Schomer, owner of Espresso Vivace Roasteria. He said Seattleites’ taste for coffee is becoming increasingly sophisticated — beyond what a chain company can do, even with Peet’s stated commitment to frequently roasting small batches. “We’re not worried,” he said.
Are you threatennninng meeeee?
(via david)
When are they coming to NY? LOL